: Critique Request: CAD drafting contractor logo I think I have convinced a client to allow me to redesign this logo as part of redesigning his website: A few pertinent pieces of input from

@Cugini998

this is essentially a long comment.

Please remember that someone using CAD/CAM/CAE systems most likely needs to be able to print the logo as apart of a manufacturing drawing. These frequently do not have the ability to print gradients and even color may be out of the question. So most likely your logo needs to be able to fit in the title area of such a drawing as well as other places. You can find some examples on their site.

Also try to fit the line weights in drawing titles it helps loads. I mean it would really appreciate if a designer would actually spend time understanding this and adjust accordingly. This is after all a CAD users letterhead. Most likely they also need a image free version of the text so it might need to stand on its own.

Other points:


manufacturer might want to stamp the logo into products.

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@Shelley591

CAD stands for Computer Aided Design.

As such, the company is essentially 'CompuComputer...'

Which is a little weird.

But the name is what it is, so I think your logo in an improvement.

The main concern with the old logo is that it's just very dated--namely the CAD typeface. It wouldn't resonate with any student today.

Things to think about with your logo:


how's it going to look shrunk down?

is there too much detail?
do the lines need to be a bit heavier?

Can the mark be simplified more?

do you need gradients, and arrows, and grids?

Have you played with other type options?

try something heavier?

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@Radia289

I like the logo. A couple of comments though:

I don't mind the type, the first half seems a little too round, but the CAD reminds me of the annotations on blueprints, which is (I think) a nice association. Perhaps you could investigate what other blueprint fonts there are out there that give the same feeling for the lowercase part as well.

What I would definitely look into is the complexity of the logo. How attached is your client to the grid? I think your axis element is much stronger than the grid, and it plays a similar role. A grid could be drawing paper, or a canvas, but the axis are definitely 3D, and anyone familiar with this sort of software will recognize this. I would try removing the grid from the cube, and reducing the cube's size. Less is more.

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@Sent7350415

I dont think the grid makes sense nor would fit the realm of print or embroidery.. When designing a logo you should think of every way possible that a logo can be viewed and you should consult the client what their intentions are in using their logo. If the logo is just for a website it might do but ask yourself if that logo were to be used in the header that would be a large header. If the logo was small I doubt anyone would pick-up on the grid detail if that logo were ever to be used for embroidery the grid will likely be denied by the company because it will be too fine of detail.

You should ask yourself does this logo define what the company name and views are.. If you dont know what the mention statement is of the company or what their goals are you will not and cannot make a logo dedicated to them. When I look at your font choice for me its out of place.. When I step back it doesnt make sense nor do I understand how a cube illustrates the phrase "compu" and "cad".

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