: How can 120*160mm be a "landscape" format? My client requested a 120*160mm landscape format. This is a contradiction in terms to me, because in "120*160mm" the "120" is the width and "160" the
My client requested a 120*160mm landscape format. This is a contradiction in terms to me, because in "120*160mm" the "120" is the width and "160" the height. In my mind the only possible way to properly frame would be: "160*120mm landscape format".
Or is there some convention or tradition in print vocabulary that I am unaware of?
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Actually. all measurements are given properly as width x height x depth/length. This is standard construction format, it's not just for paper. THis standard is used so that everyone constructing anything, anywhere could read the series and know the correct dimensions.
However, I agree with others, many aren't aware of this and if they state "Landscape" (or portrait) specifically and the numbers are in the incorrect order, they merely formatted the numbers incorrectly. Any orientation designation should take precedence over the number format.
Because there's so much confusion regarding this with people, you should never be afraid to ask specifically what is meant, if you are unsure.
So you want the layout 160mm wide and 120mm tall, correct?
Many clients will give dimensions shorter-side first because it sounds better with the numbers in order, specify which is which with "landscape" and expect the designer to do whatever's necessary.
That is, "160x220" specifies the size, and "landscape" the orientation. They don't know there's a "standard". They only know what size they want.
It is the case that with most paper being used in "portrait" orientation, shorter × longer is the standard form of width × height. They just carry on using that regardless.
Basically, paper sizes are given in width before height (e.g. Wiki on paper sizes) most of the time. This is contrasted by the usage "always put height before width" I could find in some cases of image descriptions. But I was unable to produce the referenced "Fine Art Standards" that people described. Wikipedia themselves defined image dimensions this way for Visual Arts (Wiki on Image captions), but contradicts in it's examples.
As for your case, landscape is the only clearly defined term, I would go by it.
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