: Large printing project requires image size reduction? I usually work with images for the web or pitch decks so printing images, especially large images, is kind of new to me. My company wants

@Jessie844

Large format files commonly range from 72dpi - 150dpi. Hence the request by your production manager. You can work in pixels but in the world of print, it's not about pixels, although technically you can speak both. As long as you understand both it really doesn't matter but now a days, people designing strictly for web and lack the traditional print skill set. Printers speak in terms of DPI (despite being a flag) so you should learn it if you are going to produce anything in that world. It can only add to your skill set.

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@Ann6370331

First of all, your product manager asked for it. If you have concerns with it, ask if he/she can clarify.

Second, "yes" blowing things up reduces quality either by being pixelated (stretching the image) or by becoming blurry (resampling the image).

However, large format printing is predicated on viewing at a distance and is usually printed at something less than 300dpi. I am guessing that the banner will be printed at around 75 dpi, since your manager is asking for something 1/4 size @ 300dpi, which at 4x size would be 1/4 the specified dpi.

DPI is a flag in the file and is not the image data, so ignore it. 5.875 x 15.5 @ 300 dpi simply means that you must provide an image that is 1763 pixels x 4725 pixels. Take each physical-world dimension and multiply that by 300.

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