: Is our company logo too similar to this established brand? I designed our company logo by incorporating the two first letters of our name (W and M) and then put a circle around it. We chose
I designed our company logo by incorporating the two first letters of our name (W and M) and then put a circle around it. We chose a teal color that was pulled directly from the color of a lake we visited. It was by chance that the W and M happened to be reminiscent of mountains.
It's been brought to our attention that Marmot's logo may be too similar and that we should consider changing ours before it turns into a lawsuit at some point. It doesn't look similar to me, but then again I am very attached to our logo and have no clue where we would go from here. I'm looking for objective opinions.
Our company manufactures yoga apparel (specifically leggings) with crossover appeal amongst many sports (outdoors included). Marmot manufactures mainly technical outdoor gear like outerwear and sleeping bags so not exactly the same market but similar.
TIA!
Our logo by itself:
Marmot's logo:
More posts by @Rivera951
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I kind of hate to even suggest this, because I really do like your design. But removing the circle-ness (or some other similar alteration) might well get you off the hook. The rim of the circle seems to emphasise the counter space, which is what Marmot is doing too. Whereas, without completing the circle, the counter space is just a break that could symbolise upward travel.
I would redesign the logo altogether if I were you. I can only assume that you didn't spend too much money on the logo, so it would be cheaper to hire a logo designer than to get into litigation with a large company.
That is a tough one, but it does look quite similar. Like @peter said, you can try it, but be ready for lawsuits. Here's a link to another similar dispute: Disney vs Deadmau5
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