: What's the name of this serif font from Art Basel? Seems to be a very modern font. No identifier-service I found delivered a result. Source I tried MyFonts WhatTheFont and several other services

@Megan533

This font is Genath, designed by François Rappo.



The book was designed by Gavillet & Rust who co-founded of the font foundry Optimo along with François Rappo. A cruise by Optimo's twitter account turned up this gem of a clue:



Ding ding ding! We have a winner!

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@Shelley591

It's a Didone of some sorts (Bodoni being one of the more popular ones).

That doesn't narrow it down much, as there are many, many didones out there. And many of them are used for things like publication mast heads and luxury product branding--both of which are not uncommon to have commissioned custom typefaces. As such, this may very well be a custom typeface just for Art Basel.

That said, it appears the book was designed by Gavillet & Rust. Maybe shoot them an email and ask the source directly!

If you continue hunting, I'd focus on the E and the M as they both stand out to me as rather unique amongst didones (the M with the curved stems and the E with the thing 'T' crossbar and triangular serifs).

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@Berryessa866

It's rather like EF Walbaum, although it's not identical; the serifs on E N and T differ but C and S are very similar:

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@Berumen635

Using the WhatTheFont tool, I got New Caslon SB



and Velino Display.



While they're not an exact match, they're pretty close (my heart is with the latter, though).

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