: Logo critique: Which version is stronger? A couple logo options for a food and brewing blog written by a nutritionist who grew up on a farm. Tagline: "An exercise using food and drink as

@Samaraweera207

I was instantly drawn to the second one, because the lines are very clean. It's good work, and I only have a couple of comments about it:


As much as I like n. 2 (and I do a lot!), it feels a little stiff, and I think it's because of the central object and its interaction with the bottom one. My first thought about the logo was that it was for an artichoke farm. And I would really be ok with that (a central, static artichoke with the fields around, it has a certain poetry!), but when I realised it was for a blog I instantly thought: Is there a message behind the choice of position? A blog makes me think of creativity, flexibility. Why not try the artichoke as less of a feature and more of a "conversation" with the rest of the elements? Or, if you want to make it a big feature, why not go for it fully? Right now your artichoke and your peas are fighting for attention, and my brain can't decide which one is more important.
Why is the color only in the central area? Is it because you want to take the focus to the vegetables? Also, why is the tip white? I don't dislike it at all, it just makes me wonder why the rest is black and white. You chose a nice watercolor effect for the green, and I actually wonder if you have tried the whole logo in colors (plus a line-only version, for print and use on color backgrounds). This is a personal appreciation, but if it looks so good in one object, the whole logo in that effect could be a hit. Also, it's a blog about peace and happiness, green is good for the latter, but also are warmer ones like orange or yellow, and I'd love to see those.

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@LarsenBagley460

The first logo just doesn't read as well as the second option. You can easily see the hops, peas, and farm without having to look for it. The only problem I am having with the second option is the stroke of the artwork creates a tension with the name looped over the top. Maybe lessen the stroke of the artwork or adding more space between the name and art could work. I like it though.

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