: Keeping a consistent 'branding' while using more than two different font families While this is not an uncommon situation for legacy systems to deal with a motley mix of fonts, I have found

@Jamie315

This situation is similar to app design, as most mobile apps use the system typeface.

Anyway, if you make everything else consistent you'll still be able to have a consistent looking brand. I would suggest a style that doesn't depend on typography. think about using a design that emphasizes color. Differences in typography are more noticeable with minimalist designs.

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@Reiling762

I prefer to work with two fonts and several different weights (at least regular, bold and extra-bold), but I think this might apply your situation as well.

If you have a large set of fonts, try to limit the sizes and weights.

What I mean is: If possible, create or define some principles behind your font choices. When do you use font 1, 2 or 3? if you have the rules, then it might be easier to explain them in a Styleguide. There has to be a logic behind them, hopefully. For example:


Font 1 can only be used in sizes 40px and more
Font 2 is reserved for small or long copy
Font 2 should never go below 14px
Font 3 is used only in combination with Font 1
Font 3 is only allowed in sizes 16, 24 and 48px
Font 2 can never be used in red
etc!


These can be defined in the SG or not.

I don't necessarily see a huge issue with brand consistency and three different font families, but it really depends on the original design and how those fonts were chosen, for what uses. If the design system is solid, your styleguide should do fine. But if it is not, and you have the possibility, limit the variations. Can't control the font, control the sizes, colors, spacings or uses.

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@Chiappetta793

Yes, you can use atleast 2 different font family to any corporate designs. I myself working as UX Designer, here they have a brand guidelines and have two font families, Helvetica Neue and Arial.

While creating some thing for emailer we user Helvetica for image texts and headings and for main content we use Arial.

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@Gonzalez368

Most corporate style guides, if well considered, will employ two or more typefaces. If a skilled designer has been responsible for the production of the brand and accompanying style guide, the fonts should be, at the very least, complementary to one another. If well considered, there shouldn't be any conflict between the different typefaces.

It may be that the different typefaces were intended to be used for very different applications, and never meant to exist on the same line of text, in the same paragraph, or even on the same page. The style guide at my workplace includes three different typefaces, two of which we use regularly and a third which, in all my time working here, I've never seen in use. It's intended application is very specific – image captions – but these are not something we really use.

Over time, a set of typefaces with a strict set of usage guidelines easily becomes a bunch of mismatched fonts in a drop-down menu. The real skill in using different typefaces is in recognizing a font's strengths and weaknesses, and understanding that 'conflict' between two typefaces is not always a bad thing when used well.

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