: Closest Google Font to Amazon's new "Amazon Ember" font? Amazon in the UK has implemented a new font called "Amazon Ember". A product page shows the squarish font, which has two-storey a, single-bowl

@Caterina889

I'd say Ubuntu.

Comparison:



Main differences: Arm of the small t and the descenders of d's and a's

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@Chiappetta793

I'd actually go with PT Sans, which seems to share quite a few characteristics, narrow, curved lowercase l, monocameral g, high middle strokes on the M.



If you need more weights, then I'd go for Source Sans, which does not come as close but has a LOT of weights and widths.

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@Hamaas979

Ember is a typeface that was commissioned by Amazon for use on the Kindle Oasis. Here's a sample:





As far as a close Google font, I'd say you're on the right track with Lato. Another alternative would be Roboto. Both are nice clean alternatives to the Amazon font:

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