: Should a logo for an organization be presented together with the name of the organisation? Take a look at, for example. apple.com and nike.com. These are two extremely sucessful companies that
Take a look at, for example. apple.com and nike.com. These are two extremely sucessful companies that on their webpages displays their logos but no necessarily their name. That is, when going to apple.com, the name "Apple" isn't displayed anywhere. The same thing goes for nike.com (although the contens of the submenus are a different matter).
Now, is there any theory behind this choice? Are people distracted if both the name and the logo are shown?
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It's an issue of brand recognition. When your corporate brand becomes so ubiquitous then you can afford the luxury of stripping the identity down to the basic iconography/symbol.
But the new Bob's Shoe Repair at the mall likely can't get away with that.
A good Logo should function with and without the name.
Apple and nike don't need to write their name because everybody knows them and their logo. At apple the design is build like the menubar in osx, there also is only the logo.
Besides, the name of apple and nike is shown in the website title ;)
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