: Is it acceptable to change colors on a logo to make it fit a website's theme? I have a few payment brand images that need to go in the footer of a website, the footer is very dark grey,

@Heady304

Absolutely not. I've read a lot of "how to use our logo" guidelines, and every single one forbids this. They provide a variety of official alternate-form logos, which are specifically to solve your problem.

Besides, sticking out isn't necessarily a problem. You are also presuming people recognize the logo by shape, not color: you may want to, um, reexamine heh, that presumption. Color is more potent than shape.




You may find their Terms of Use forbids this, and they will tell you to knock it off if they catch you. Given what they do, the obvious "ultimate consequence" is to expel you from their service. (at which point you'd have no right to use the mark).

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@Sent7350415

You can't change the colour of the logo except you want to make it only black on a white background and vise versa

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@Moriarity648

An acceptable compromise in this regard is to completely white / black out the outline of the logo to match what you're going for. You shouldn't compromise their trade dress (color choice / font / kerning), is the guiding principal for my moral compass when it comes to that sort of decision.

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@Chiappetta793

No.

In case that wasn't clear: don't do this. Never change colours in a logo of a third party yourself.

Any good logo has alternatives with less or secondary colours, or even a negative (light for on dark background). Use that. As Billy Kerr suggests, many big companies have dedicated download packs with all kinds of alternatives for you to use. They usually don't take kindly to you not following those guidelines and versions.

The only exception I could think of is the use of social media icons, and even that is a grey area. Even those companies would rather have you not use re-coloured versions of their logos, but these are ignored so commonly, that, at least in my mind, it's at least somewhat okay.

Should an identity not have such alternatives, making the logo completely white or completely black is a somewhat less correct but acceptable compromise. In this case, contacting their marketing department might be a good idea.

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@Samaraweera207

I think you should follow the official Sage guidelines. I'm sure you don't want to risk upsetting your service provider by messing around with their branding.

On the Sage Pay website they say "Basic guidelines need to be respected when using the Sage Pay logo and payment type graphics" - source: www.sagepay.co.uk/logo-download-centre
There are choices there which should suit your website. The reversed out one in the green rectangle looks like a good choice if you want the logo to stand out.

These logos form part of their branding. It's Sage's choice to allow certain limited variations, and not others.

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