: How can I specify tracking in a logo file I deliver to the customer? I have made a logo in Illustrator and now I want to deliver it to our client. But I also want to send him a little

@Karen819

You could specify tracking in case the client would like to create more similar letterings (eg. sub brand or service...) In the future.

The unit is expressed as one thousandth part of em (where em is font-size relative and for a 10pt font it's 10pt), so you can specify it as tracking: -25 * em / 1000. Or you can calculate it and say it's -0.4pt.

Adobe mentions 1/1000 em, see the following doc
Kerning and tracking

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@Voss6371140

Facebook will not reveal the tracking they used in their logo. They just provide the logo in a 'converted-to-shapes' format, vector and/or raster. And you do not recreate their logo trying to guess the tracking, you just download and use whatever is officially published. Which is pretty much the standard you should also apply.

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@Merenda852

You don't.

Logos shouldn't be reconstructed. Your file should be completely sufficient to display the logo anywhere. That means that, in a vector format logo file as you send it to your customer, text is converted to shapes / outlines. You can do this in Illustrator with Type > Create Outlines or Cmd/Ctrl+Shift+O.

Including text in a delivery file as a text object creates all kinds of headaches: any user opening the file lacking the exact same font file will have the font replaced, and they may not even be aware that has happened.

In the case that you would want to write a style guide that includes the negative tracking of a piece of text, '-25' is sufficient: tracking is expressed in a unit* which is relative to the font size. BE sure to specify the typeface and font to be used, as a certain negative tracking may look good with one typeface or font but not with another.

* The unit I was taught this is expressed in is thousands of an em, but that may very well be known under the names you listed.

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