: Making a logotype "pop" off the page I really like the look of the Launchrock logo: It's subtle, but it seems to 'pop' off the background. Being that the background is dark, I can't image

@XinRu324

Being that the background is dark, I can't image that they're achieving this with a simple drop shadow.


Your assumption would then be wrong, because they've done precisely that. You don't need a white background for a drop shadow. They have a particularly sharp, dark drop shadow below.

As well as the drop shadow, their background also has a subtle texture to it.

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@Rambettina927

Looks like there's a bit of offset inner glow applied to give the top of the logo a highlight opposite the shadow.

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@Caterina889

It is indeed a simple drop shadow over a dark background with a radial gradient applied to it.

Background:



With Logo:



They've added a bit of noise to the radial gradient to break it up a bit. But essentially, this is all they are doing.

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