: Targeting US market, is there anything specific that should be included? We've been tasked with building a website and the customer wants to specifically target the US market (North America).

We've been tasked with building a website and the customer wants to specifically target the US market (North America).

In terms of build, SEO and wording, is there anything specific that should be included to target the US market?

If it makes any difference the site will be built on Wordpress.

We're UK based and tend to build websites that are either targeting locally or at most the UK. I know certain keyword terms such as US locations would need to be included but is there anything else?

I'm trying to think out of the box with this such as US spelling e.g UK - realise, US - realize.

UPDATE:

The general consensus within the office is that wording and language plays a big part. American's tend to shorten phrases and get to the point!

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@Candy875

As well as what John Conde's put make sure you use US spelling variations. Search engines treat common variations like color/colour as the same, but humans notice the difference.

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@Kristi941

In Google Webmaster Tools under Site Configuration > Settings set Geographic Target to United States
Get a .us domain
Host your site in the US (not as important as the first two)

This blog post from Google is a good read for this topic

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: Targeting US market, is there anything specific that should be included? We've been tasked with building a website and the customer wants to specifically target the US market (North America).

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: Old pages still appearing in Google? Many pages that have been deleted for a long time are still appearing in Google? When I then click on them, they obviously can't be found. Am I doing

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