: What you can't do: Prevent people spoofing their IPs. Block IP addresses on sites you don't control (e.g. Google search results). What you can do: Google employs automatic filters to combat

@Sent6035632

What you can't do:


Prevent people spoofing their IPs.
Block IP addresses on sites you don't
control (e.g. Google search results).


What you can do:

Google employs automatic filters to combat click fraud and invalid clicks, but has a number of suggestions for things you can do to monitor and detect invalid clicks yourself:


Track invalid clicks already captured by Google using the Invalid Clicks column.
Monitor the conversion rate of clicks to look for sudden drops or unexpected behaviour.
Try the invalid clicks troubleshooter.
Report suspected invalid clicks (within the U.S. or outside the U.S.)
Relax. Click fraud would be a huge threat to Google's business if they ignored it, so it's in their interest to actively counter it and investigate your concerns.

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