: How can I represent "fast" or "Fastest" in a logo? Any successful examples? I am doing rebranding of a company that provides internet through fiber-optic cables. I want to portray "FAST", "fiber

@Cofer715

You could have a check on this site: fastweb.it
Their logo combine the idea of fiber optics and high speed connection. Also the direction that the whole logo suggests aims high, as if he wanted to communicate that he actually is at the top of his market field.
It fits perfectly your case. Sometimes looking at the competitors could be a good start.

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@Bryan765

As demonstrated by other users, the use of italics represents movement. As implied by Umberto Eco in the SIGN PRODUCTION MODEL (http://www.signosemio.com/eco/modes-of-sign-production.asp) ,vectors demonstrate movement, any lines crossing through or skewing type will help. :)

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@Smith574

You can do something with an image of a running figure, such as this one of Hermes. (Courtesy of Google image search)

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@Cooney243

If you have figured out the "fibre optics" and "connectivity" part then fast should technically be easier with
- a speedometer(with light green for fast n dark-green for fastest)
- provided you know the units of your services.

Rest is, up to your imagination, how you intend to integrate this with your first two components.

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@Margaret771

FedEx uses the arrow in their design:


As other people point out italics often represent speed as well.

Here's an image I found googleing for things that might help.



This combines an arrow moving right (The direction that it is being read) with speed lines on the left (again, the direction it is being read.) In addition, the word "express" is in italics, sloping right (The direction the text would be going.)

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@Margaret771

Something like this should get you started. The key is to imply motion by making the text appear to be trying to go somewhere. and because we read from left to right, make go from left to right. Otherwise it will appear to be moving "backwards".

Note: the graphic is awful looking, but it is there to demonstrate a concept.

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