: What do you call one-color concept variations? When reviewing logo concepts submitted from designers, I want to ask them to include a single-color gray version, like something that would be stamped

@Cofer715

Ask the designer to include "a single-colour grey version like something that would be stamped in the background." Then show a sample if you can find one.

As you can see, even if you know the right term (a grey watermark — a "watermark" is barely visible and not very detailed). Many know it by another name and clear communications is what you should strive to attain. Describe what you want in the most clear terms available. It is an asset to be armed with the right terminology; but, that doesn't mean the contractor is aware of it. We are visual. Be redundant.

So, both sides must be precise in their communication. Visual artists can illustrate unambiguously while words can be vague when trying to describe concept.

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@Cofer715

A single color is known as spot color.

That's all you need to say. Don't say grey: that is both the name of a color AND and a term for the range of "colors" (256 of them in 8-bit CG).

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@Steve758

Monochrome is the use of one shade or color. Images using only shades of grey are called greyscale, but the use of "black and white" will do the job just as well.

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@Eichhorn212

There's a simple word for this:


monotone

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@LarsenBagley460

I think I got this.

a single-color gray version


According to me it would be like using a main color such as blue and the light shade of the same blue will be the gray version of the same, we use the same technique in all other color's also.

If you are familiar with tint and shades than you can use this term to make designer understand. such as you can say use the light shade of red with this killing(blood) red show me some more tints and shades of the same color which goes well with this.

And that would be more easy for you and for the designer if you show them any example logo which clearly says your word look how beautifully logo is stamped in this background i need such looks and feels in my logo too.

A good read from my point of view, if you have spare time : Color harmony Logo

Hope this will help a bit..

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@RJPawlick971

Ideally you're hiring designers that are skilled at presenting their work to you. A skilled designer will take into consideration the project requirements and present designs that accommodate said requirements. MOST (thought not all) logo designs typically will require the use of one-color versions and, at least at the early stages, most logo designs are presented in one color versions.

As for terminology, it's 'one color' or, perhaps 'black and white'.

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@Sims5801359

The stamp in the background is known as a watermark.

A one color image would be monochrome.

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